With the fast and dynamic expansion of social media, it has become a highly used tool in our daily life as well as in the workplace. It is a necessary means of development and something you cannot avoid.
Initially designed for friends to keep in contact with each other, it has also become a necessary business tool for companies to market their products and services, build relationships with prospective customers and maintain relationship with existing ones.
When it comes to employees utilizing social media in the workplace, a policy needs to be set in stone, so that everyone is actively aware of the things they post online.
A sample policy can include language as follows:
-Be aware of what you post, clients or your managers could be looking;
-Remember whatever you do post, will have an effect on your reputation as well as the firm.
-Be thoughtful and courteous of other people’s feelings.
We get so mixed up in the social media world, we tend to forget what we post online. Whatever you post, is not only within your friends, but has the chance of being shared. It is very common for friends and family to share other people’s posts.
As long as you educate your team on the do’s and don’ts in terms of social media, it will allow them to be mindful of the content that they post online. This in turn will give you a good night’s sleep, knowing your team are on the same social media page as you are.

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